About Us
Beyond the Obvious, Behind the Game
DownTheWicket: Beyond the Obvious, Behind the Game
Fresh cricket insights beyond stats, exploring stories, strategy, and spirit behind the game.
Cricket is more than just numbers on a scoreboard or highlights on a screen. Yet, much of today’s cricket content feels repetitive — recycled stats, generic previews, and surface-level chatter.
DownTheWicket (DTW) was born with a simple vision: to go beyond the obvious.
At DTW, we bring a fresh, analytical, and business-driven perspective to the game — something most mainstream outlets rarely explore. In today’s era, cricket is not only played on the field; it’s shaped by boardroom decisions, auction strategies, media dynamics, and tactical innovations. And that’s where we step in.
What We Stand For DTW is based on four core pillars:
Challenging Narratives – Questioning the stories mainstream media doesn’t.
Tactical & Analytical Depth – Explaining the “why” behind performances and strategies.
Business X Cricket – Auctions, team management, sponsorships, and the economics of the game.
Unique Perspectives – Insights that cut through the noise.
Why DTW?
Because the game is evolving, and so should the way we talk about it.
Cricket today is more than runs, wickets, and records — it’s about unseen strategies, disruptive narratives, and the business that shapes the game. At DownTheWicket, we go beyond the obvious to decode the sport in ways that reflect how modern cricket is played, managed, and consumed.